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The State of Homebuying in Canada 2023: Insights from CMHC Mortgage Consumer Survey

Keith Uthe Demystifying Mortgages • June 22, 2023

In today's real estate market, where dreams meet reality, the prospect of owning a house can be thrilling and overwhelming. Fortunately, we're here to empower you with valuable insights from the newly unveiled CMHC Mortgage Consumer Survey. This survey uncovers the experiences and challenges encountered by Canadian homebuyers in 2023, providing you with a compass to navigate the home-buying process successfully. Join us as we embark on a quest to unravel the trends and delve into the wisdom of fellow consumers, equipping you with the knowledge you need to make informed decisions and secure your dream home.


1: The Broker Experience
In 2023, 43% of respondents in the CMHC survey reported using a mortgage broker, which is slightly lower than the previous year. However, this proportion was significantly higher among Ontario and BC residents, 18-44-year-olds, first-time buyers, and refinancers. Despite the popularity of mortgage brokers, overall satisfaction with the broker experience decreased from 86% in 2022 to 71% in 2023.


We understand the importance of creating an exceptional broker experience for our valued clients and go above and beyond to ensure your satisfaction, refusing to settle for anything less than extraordinary service. Our commitment extends beyond connecting you with experienced mortgage brokers. We proudly offer an all-encompassing home buyer's guide, meticulously crafted to provide invaluable insights and essential tips to streamline and elevate your home-buying journey. You can access our free home buyer's guide and gain a competitive edge in the market by clicking here.


2: Factors Influencing Satisfaction
Several factors contribute to the decline in satisfaction with the mortgage broker experience. The average number of mortgage offers from brokers has dropped significantly, from 3.2 in 2022 to 2.7 in 2023. Additionally, fewer consumers received complimentary financial products from their mortgage broker, with only 34% receiving such perks in 2023 compared to 64% in 2022. Furthermore, the follow-up contact from brokers decreased, with only 49% of mortgage consumers being contacted after their transaction in 2023, compared to 71% in 2022.


Understanding the significance of personalized attention and unwavering support in the home-buying process, at Keith Uthe Demystifying Mortgages, we prioritize open lines of communication, ensuring regular updates and providing you with a variety of mortgage options.


To stay informed about the latest mortgage rates and industry news, sign up for our monthly newsletter and weekly rate updates by clicking here. With our proactive approach, we strive to exceed your expectations and keep you informed every step of the way.


3: The Impact of Economic Conditions
The economic and market conditions could also contribute to the lower satisfaction rate. Consumers who contracted their mortgages before the rise of interest rates reported significantly higher satisfaction with their overall experience. The survey revealed that nearly a quarter of respondents learned about the increase in interest rates by seeing it directly on their mortgage payments. This lack of proactive communication from brokers may have contributed to decreased satisfaction.

Recognizing the significance of staying ahead of economic trends and making well-informed decisions, our team at Keith Uthe Demystifying Mortgages consists of dedicated mortgage professionals. We closely monitor market conditions, interest rate fluctuations, and policy changes that may have an impact on your mortgage. By leveraging our expertise and fostering proactive communication, we aim to ensure that you are well-prepared and clearly understand any modifications that could affect your mortgage terms.


4: The Lender Experience
In 2023, a higher proportion of mortgage consumers dealt directly with a lender without using the services of a broker (52% in 2023 compared to 46% in 2022). However, the overall satisfaction with the lender experience decreased from 88% in 2022 to 75% in 2023. The perceived added value of dealing directly with a lender experienced a slight decrease, and fewer consumers were contacted by their lender following their recent transaction.


Building strong relationships with our partnered lenders is our primary focus, ensuring you receive personalized attention and continuous support throughout the mortgage process. We value clear and timely communication, prioritizing our availability to address any questions or concerns you may have, even after the transaction is complete.


Moreover, it’s crucial to consider the mortgage terms rather than solely focusing on the interest rate. Different lenders offer varying terms, and saving a small amount on the rate upfront could result in substantial long-term costs. Some terms within the mortgage may be unexpected or misunderstood, potentially affecting your future plans. Therefore, we advise you to carefully assess and comprehend all aspects of the mortgage agreement to make an informed decision.


5: Challenges Faced by Homebuyers
Entering the housing market can be particularly challenging, especially for younger people in Canada who identify as first-time homebuyers. The survey revealed that making a down payment remains a significant hurdle. The main sources of down payments are savings outside of an RRSP, equity, and gifts. 27% of homebuyers received a gift; with it, 37% of them stated they would have been able to make a purchase.

Being proactive and communicating clearly is key to ensuring you are well-prepared and fully understand any changes that could affect your mortgage terms. One common challenge that many homebuyers face is the down payment requirement. We recognize that saving for a down payment can be difficult for some individuals, and we are here to help. Our solutions include flex-down mortgages tailored to your situation, allowing you to get into your home sooner. 


6: Uncertainty and Unexpected Costs
Buyers in 2023 faced more uncertainty during the home buying process, especially 25-34-year-olds and first-time buyers with less experience. Concerns revolved around paying too much, rising interest rates, post-homebuying costs, and potential property devaluation. Unexpected housing costs were a common worry, with 49% of buyers expressing concerns. However, more buyers should have discussed this with their mortgage professionals.


We believe in empowering homebuyers with knowledge and guidance to navigate uncertainties effectively. Our team at Keith Uthe Demystifying Mortgages takes a comprehensive approach, considering your mortgage and overall financial well-being. We conduct a thorough analysis of your financial situation, taking into account potential rising interest rates and unexpected costs. By taking a broader view and understanding your unique circumstances, we can help maximize your mortgage qualification and minimize potential risks. With our expertise and personalized advice, you can make confident decisions and avoid unnecessary surprises.


The CMHC Mortgage Consumer Survey provides valuable insights into the state of homebuying in Canada in 2023. It highlights the challenges homebuyers face, the decline in satisfaction with mortgage brokers and lenders, and the impact of economic conditions. As a trusted mortgage broker specializing in Calgary, Alberta, our team at Keith Uthe Demystifying Mortgages understands the complexities of the home-buying process. It is dedicated to providing you with exceptional service. 


To learn more about the mortgage services we offer, please click here. To contact us, please click here or call us at (403) 614-8843.


Get in touch with us today!

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